GRAMMY® Award-nominated, platinum-certified artist and producer Jidenna uncovers the cinematic music video for his brand new single, “Little Bit More” on VEVO. The song heralds the impending arrival of his highly anticipated full-length debut LP, “Long Live the Chief” on Wondaland Records/Epic Records, which is due out this Fall.
“Little Bit More” takes timeless charisma and shakes it up with Jidenna’s clever wordplay, impressive bars, and Afrobeats-infused production. Sparks fly in the narrative and on the hook. It’s immersive, inimitable, and irresistible just like everything he does.
Jidenna is quietly becoming 2016’s most important artist. He recently ignited the sold out Barclays Center in Brooklyn during One Africa Music Fest alongside the likes of Wizkid, Davido, Tiwa Savage, and many more. Jidenna kicked off the summer in June with a stand-out performance live on the BET Awards Pre-Show debuting two new songs, “Little Bit More” and “Chief Don’t Run,” which were met with acclaim by both fans and critics alike.
Critics have been enthusiastically fueling anticipation for Long Live The Chief. Stereogum declares that “Little Bit More” is “perfect to make the summer just a bit hotter,” while XXL states, “Jidenna winds slow, demonstrating an interest in discovering just what preferences his dance party may hold.” Noisey praises the writing on “Chief Don’t Run” and reveals a relief that “it’s good to know the Chief is still in business. Hail to him.” Rolling Stone writes, “Above an infectious beat, Jidenna is still showing off his bravado,” while The Source describes how “Jidenna mixes confidence with vulnerability.”
Jidenna leads by example. Confidently standing at the intersection of high fashion, globetrotting, acitivism, and groundbreaking art, Long Live The Chief functions as a statement for modern music and culture at large. Leading up to its release, he’s reached numerous milestones over the last year and a half. After being certified platinum and peaking at number #1 on Rhythmic Radio, “Classic Man” (feat. Roman GianArthur) received a GRAMMY® Award nod for “Best Rap/Sung Collaboration.” The success of this anthemic record earned Jidenna the 2015 Soul Train Award for Best New Artist. With show-stopping performances on The Tonight Show Starring Jimmy Fallon, The Today Show, American Idol, and both the 2015 & 2016 BET Awards, Jidenna continues to light up stages across the globe. Born in Wisconsin, raised in Nigeria, and living in cities across the U.S. including Los Angeles, the SF Bay Area, Atlanta, and Brooklyn, Jidenna possesses a cultivated perspective with the power to speak and to connect listeners everywhere. That’s precisely what he’s doing now.
Check-out the video above and let us know what you think…