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Watch: Bell Biv DeVoe premiers the visual for “RUN” – #BBD

“Tired of getting 50% when I’m near you / Like why am I giving my all, when you act like you don’t care at all / I guess I’m a sucka for love / But I believe in you baby so I never give up,”

With a biographical miniseries “The New Edition Story,” coming to BET next year and their recent appearance onstage at this year’s ESSENCE Festival, it’s safe to say that New Edition fever is back.

Legendary R&B tri0 Bell Biv Devoe–made up of Ricky Bell, Mike Bivins and Ron Devoe–are making a comeback, and they have debuted the music video for their new single “Run.”

Produced by famous rapper and producer Eric Sermon, the track brings a hip hop flavor reminiscent of their early days at the forefront of New Jack Swing.

“Run” is gritty midtempo with a steady groove and a nice overall sound that should be a hit with the trio’s many fans. The visual sees BBD ride out in their Rubicon Jeep Wrangler and perform in a photo studio, while sexy ladies dance for the cameras.

The group has also revealed their new album is titled, Three Stripes, and it is due out January 27, 2017. The release will perfectly coincide with the premiere of the BET biopic.

About Ray Huggins

Ray Huggins
I am Founder of, an editor, writer, UK Music publisher, technologist, technical architect. I Love; Family, Trinidad, Life & Music. A lover of all music, but hip hop is my first love. Born in the UK and raised in Trinidad!

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