Justin Bieber broke, or should we say earth shatteringly entered, into the music industry in 2009 at the tender age of 16. It felt like he literally became a superstar overnight through one song, ‘Baby’, and an almighty fringe. Since that moment, an allegiance of Beliebers dominated the earth… Or perhaps just the world of pop. And then as quickly as it all started, Bieber appeared to become another child star whose success was an anti-climax, which the tabloids blamed on girls, alcohol and partying a bit too hard.
After a huge array of bad press, Biebs made his return to music with his new album ‘Purpose’ in November 2015. Before the release, he dominated the radio and clubs across the world with chart topper songs like ‘Where R U Now?’, ‘What Do You Mean?’ and ‘Sorry’, so, when we finally heard the highly anticipated album, we wasn’t surprised that it was great. And it really is.
As well as the production of the album (which was bound to be a success after working with artists like Skrillex and Diplo), lyrically, it’s got a lot of creative value. On track ‘Love Yourself’, which UK favourite Ed Sheeran co-wrote, it has got some powerful lyrics which resonate throughout the album where Bieber sings “If you like the way you look that much, you should go and love yourself”. Justin addresses the views of many youngsters of today who are obsessively concerned with aesthetic beauty and finding acceptance through the amount of likes a selfie gets on Instagram. The purpose of the album, excuse the pun, is a way of apologising to his fans for his misbehaviour over the past few years and we forgive him.
Our favourite song off of the album is a track called ‘Company’. The hook alone is enough for this to be another huge chart success. There are also a number of huge collaborations including Big Sean, Travis Scott, Halsey and Nas. The mixture of features highlights the hybrid nature of the album as it crosses into a variety of genres from dance to pop to R&B.
The best way to conclude our review of this album is through a meme which has spread like wildfire on social media platforms which states, “Justin Bieber needs to stop dropping banger after banger because now I’m a Belieber”. And this is what it comes down to. If you was older than 16 when Bieber first came onto the scene, he was just a little bit annoying. But now, at 21, with some maturing under his belt, Bieber has broken away from this cheesy pop star status and people are no longer ashamed to admit that they actually like his music. Bieber has firmly stamped his footprint in the music world with this album and revealed his true capabilities.